Build a Brand that Makes Money

It’s no secret that stronger personal brands have more earning potential. You can work on many elements to improve your brand, but the strength lies in how well all these elements work together. Use this guide to build a strong personal brand that makes money

When you’re promoting your personal brand online, image is everything. So, what should you focus on to take your brand to the next level?

It Starts with Your Reputation

It doesn’t matter how good your brand looks online; if your reputation is poor, you will work much harder to generate new business. What do you focus on when recommending a company to people you know? It’s not their clever ad copy but their excellent service and product quality. This doesn’t mean visuals aren’t necessary; they simply fit into a bigger picture.  

If you’re unsure whether your reputation is what it could be, here’s how to change that:

Keep your promises. 

We all have busy schedules, but if you want to build a good reputation, you need to do what you say you’ll do. Be honest about your availability and communicate with clients to ensure they have realistic expectations.

Don’t be scared to be vulnerable. 

Your clients are more understanding than you realize – within reason, of course. You earn a client’s respect when you’re honest, vulnerable, and forthright. It’s ok to miss a meeting or deadline, provided you communicate.

Never stop learning. 

You’re instantly more credible when you’re always striving to provide your customers with the best results. Not only are you investing in yourself, but you’re showing clients that you’re a problem-solver. It also ensures you stay relevant in your industry.

Stay consistent. 

It’s always disappointing when someone gives a great first impression, only for them to disappear or not deliver. People respond positively to consistency, so make it a priority. If you’re a good communicator at the start, keep communicating clearly. If you post content on social media every week, show clients that this is what they can consistently expect.

When your personal brand’s image doesn’t align with what people are saying about you, you’ll be going nowhere quickly. Make this the month that you reevaluate your reputation.

If you are looking to upgrade your brand imaging you can reach out to C. Eaton Photography and if you are thinking that maybe it’s time for a complete rebrand, reach out to Mark over at Brand Poets to see what that process will look like.