When you schedule a personal branding photoshoot, you’re investing in showcasing the best version of yourself and your business. These photos will help you market yourself by uniquely telling your story. Use these tips to make the most of your session, whether is branding or family portraits, no matter what photographer you use.
We live in a visual world, and it’s essential to make a good impression immediately. When you use authentic photos, you make it much easier for people to trust you.
So, how do you ensure you’re making the most of this opportunity?
Connect with your photographer
When you work with a photographer you love and connect with, your images automatically turn out better. Find a photographer whose work inspires and excites you. Scroll through their online portfolio and social media feed to get an idea of what they’re capable of and if it suits your personal style. Don’t forget to meet with them in person, too, as this will tell you a lot about whether you connect. At the end of the day, you want to feel completely comfortable in front of your photographer.
Communicate what you want
A photographer can’t give you the desired results if they don’t know what you want. Communicating your ideas to your photographer is essential. Please provide them with details on the first impression and message you want to portray. It is helpful if you know your ideal client and can verbalize what your brand is. Share your ideas and examples with them. They may even be able to give you suggestions you haven’t thought about yet.
As a small business owner, I know how hard it is to take the time to work out things like your ideal clients and brand messaging. If you haven’t got that on paper just yet, that’s okay, we can do that together I have a brand-building package just for you.
Think carefully about your location
Your location will help set the tone for the shoot, so choose carefully. There are so many options to choose from that go beyond a basic studio setting. Just ensure that your photographer has experience with the setting you have in mind.
In my previous post, I talked about five locations that arent a studio where you could have your session. Many of my clients like to have a couple of locations, including a studio session; the best news is that multiple locations are included in my Custom 1/2-day and Brand Builder full-day Experiences.
Plan your outfit, hair, and makeup
Don’t leave your outfit, hair, and makeup arrangements to the last minute. If possible, get a professional to assist you so that you look your best. Your photographer may even be able to give you a few suggestions. The outfit you choose will also play a major role in your message when people see your photos, so think twice about what you want to wear. Better yet, have a few options available. Keep in mind that you want to be able to use these photos for a few years, so instead, opt for a timeless look.
My Custom and Brand Builder experiences both include a planning session with styling. We will pick out your outfits and discuss hair and makeup. The Brand Builder Experience even includes a hair and makeup artist for the day of your session or a personal look lesson from a makeup artist before your session so that you can learn to do your own makeup flawlessly every day.
Planning is the key underlying factor in making the most of your personal branding photoshoot. Don’t be scared to ask your photographer for additional guidance too.