So, you’ve decided that this is the year you want to build a unique personal brand image library. Knowing how you want to portray yourself in the public eye is only the first step. Next, you will need to ensure a robust online presence that represents what you’re all about – visuals are one of the essential elements. Here are some questions to ask a personal branding photographer as you hire someone.
Scheduling a personal branding photoshoot is one way to build your ideal image. Your photos must capture the essence of you and what you offer. It might sound easy enough to do on your own, but many entrepreneurs soon realize how difficult it is to convey a message in an image.
Hiring a professional photographer will save you a lot of time and give you the most professional results.
Here are some key questions to ask a personal branding photographer when hiring them.
What other types of photography do you specialize in?
Some photographers are generalists who will take photos of anything, and others are specialists who focus on just one or two types of photography. This is not to say that generalists aren’t experienced and skilled, but it is better to go with someone with specific personal branding experience. You need someone who you can discuss your vision with and trust that they can bring it to life.
Where do you shoot?
Next, you want to determine whether the photographer shoots in a studio or other locations. There’s nothing wrong with shooting in a studio, but to honestly tell a story, you should have the option to choose your locations too. Location plays a leading role in your visual story, whether this is your office, home, or favorite coffee shop.
What’s included in the shoot?
Find out more about what’s included in the total cost of the shoot and whether that meets your requirements. The number of edited images, prints, props, and travel costs are just some aspects to consider.
What process do you follow?
If you want to end up with photos that portray your brand, your photographer should have a process that will allow them to understand what you’re looking for.
Can you send me a mood board or ideas?
While this is not an absolute must, you might want to determine whether your photographer can give you a visual idea of the imagery and story your photos will tell.
Don’t forget to meet with your photographer in person, once it’s allowed, to ensure their personality and style are a good fit for you. From there, you can look forward to stunning and engaging personal branding imagery.
C. Eaton Photography specializes in personal branding photography. I have a proven process to help you distill your brand and ensure that your images express your message. My objective is to tell your story to your ideal clients the way that you want it told.